The Future of Ag Retail: Innovation, AI, and the Importance of Storytelling
What will define the next generation of ag retail?
In a recent episode of CropLife Retail Week, Mike Twining, Vice President of Innovation at Willard Agri-Service, joined CropLife Editor Eric Sfiligoj to discuss some of the biggest shifts happening across the agriculture industry — including the rapid adoption of AI, the increased interest in soil biologicals, and the growing need for stronger communication and local advocacy within ag retail.
The conversation highlights how innovation is changing agriculture and why retailers must continue evolving to better serve growers and local communities.
We appreciate CropLife for featuring Mike and helping facilitate important conversations about the future of agriculture.
