H. Carter Myers III, grandson of the founder, joined Petersburg Motor Company, Inc. dba Carter Myers Automotive after graduating from the University of Virginia McIntire School of Commerce in 1965. In 1981 he received his MBA from Virginia Commonwealth University. He was elected President in 1974, CEO in 1976 and Executive Chairman in 2012.

Carter Myers Automotive is a holding and management company operating eleven automobile dealerships and a real estate company. The company represents thirteen automobile franchise brands in three Central Virginia locations: Richmond, Charlottesville and Staunton.

Carter Myers has been very active in the automotive industry, serving as Virginia Automotive Dealers Association (VADA) Chairman in 1995 and as Chairman of the National Automobile Dealers Association (NADA) in 2002. He is currently Honorary Director of both Associations. He currently serves as Chairman of Glendale Insurance Company, LTD of Bermuda.

He is currently a member of the Virginia Chamber of Commerce Board of Directors A few of his past activities and affiliations include: Member, Commonwealth Transportation Board; Director of Charlottesville, Richmond and Petersburg; Member, Petersburg Planning Commission; Director, Richmond, Petersburg and Charlottesville United Way Boards; Director, Richmond, Chester and Petersburg YMCA Boards.

He and his wife, Ann, have two daughters, Liza Myers Borches and Sarah Broocks Myers. Liza is currently President and CEO of the company.